Often ideas fail because the recipient does not want to understand. So, for example an advertising agency that does not do what is good for the customer, but for the agency. Afterwards much was produced and little has worked. Based on these considerations, the print brain concept has emerged. Because what if communication is an ongoing, accompanying process between the client and the agency? And what if the full agency power is also available to customers who otherwise have to do everything themselves for cost reasons? We believe that good and promising customer relationships arise so easily.